Hello!!
After getting woken up bright and early this morning by a Mr. Vinnie , i was chauffer driven to Maidstone and showen around the venue that i am working at on Saturday (nice easy place ). Then we went and did some shopping, we got ham, bread and coffee.... Anyway, the point is, we were talking about how to advertise and basically promote your disco. So he got me thinking and i have decided to send a mail shot to all the Secondary Schols in my area.

Basically what i want to do is get the message across of who i am, what i have to offer them, and why i am better than the average disco. I want to offer an insentive to book me along the lines of, "Book 2 discos and get a 10 / 20% discount" aswell as "Book 3 discos and get the 6th form summer ball free" BUT! i was told today to never offer anything for free, because this takes away its value. I'm told you should always offer a discount rather than a free-be. So how do i make it so that the 4th disco is free without wording it as "Buy 3 get 1 free!"???

So what i really want off of all you lovely people is, a nice example of a formal letter that you would send to the headmasters/mistresses of these schools that i can nick off you, and change the names!!! Pretty please????

I am also going to get some new business cards and some postcard sized adverts that i can put in with these letters, so i need some advice on where i can buy say 200 good quality post card adverts and around 250 business cards for a good price??

Any advice much appreciated!
Thanks very much!

Bubbles

STU, Last year I designed a Brochure which I sent out to Local Schools. And since must have had 10 repeat bookings from just one gig I got from the brochures.

Get loads of nice pictures on there. Keep it eye catching yet simple to read.

As long as you get something really snazzy done in word you shouldn't have a problem.

I suppose I could try make you something a long the lines of mine, if you provided a logo, and some

http://www.vistaprint.co.uk (cards etc.) you only pay postage on order.

I advertise in a local booklet that goes to all the primary schools and have had a bit of work from there.

My daughter has just started at the only secondary school in town and her and her mates are my pa's, telling all the other kids about me (the ones that aren't aware of me anyway)

Hopefully, might get something from that too.

Plus I have put a card in my local Co-Op supermarket - that costs me nothing to put up there (well, you do have to have some perks for working in the place)

Good ideas everyone!
Any chacne you could PM me with all the details i need to send you Digital Discos? I don't acctaully have a logo though....

Cheers Everyone
Bubbles

Speak to me on msn at tricky_3003@hotmail.com

You really should get a logo done if your going to do a brochure.

Remember also that standard marketing expectation is a 2% response from mailshots (that's people contacting you to express interest, not bookings).