Helloooooo

Ok I have telephoned my local newspapers for quotes to advertise with them. I need your opinion on the price they have given me whether you think it’s worth the money or not!!

Please bare in mind that im trying to establish myself in a fairly new area, and I know that word of mouth is the best advertisement but I need to attract the gigs before I can receive feedback from clients.

I’ve been quoted for an advert which is 4cm – Height, 56mm Length. This is a cost of:

£105 x 6weeks or

£17.63 week.

Im also waiting on a call from another local newspaper in another area to get back to me with a quote. Is this a good move???


What do you think

£105 for six weeks doesn't sound bad to me.

It would be dearer than that in our local paper.

It appears reasonable if it works for you.
I tried newspaper adverts a few years back and only got calls from other papers asking if I wanted to advertise with them. Didn't get a single enquiry.

This is also the view of another Dj friend of mine who had the same response.

Having said that, another mate advertises his carpet cleaning business and gets lots of work. He also gets the other papers and eveything else that is sold to businesses ringing him, ( mobile phones etc) which he recons, wastes a lot of his time.

When I first started I decided that most people would reach for the Yellow Pages or Thomson Local...but I couldn't get in there for another six months, so I had to go local. Newspapers were pretty much the only option so I checked the prices, circulations, etc. and made my decision.

I got a few enquiries but no bookings. This could have been down to my relative inexperience at 'phone selling or they were just calling for quotes, but I remember vowing I would never advertise in the 'paper again!

Spend the money on a wedding fayre

Newspaper advertising DOES NOT work

This is approx
how big the
size of the ad
would be, not
very much
space to it is
there???????

I have found that advertising in the local papers brings absolutely no work and works out very expensive in the end

alan

Hi Guys

Thanks for your advice. I think I will forget the local paper and maybe concentrate on the wedding fayres.

good choice

Out of interest...let's say there are no wedding fayre's for the next six months, or any other kind of event for that matter. How does FrankieJ get the word out?

Get some cards and go door to door?
Offer to play a few venue's cheaply/free to get noticed?
Contact local charities to see if they need a free disco?
Get some flyers made and posted?
Send letters out to all the local hotels enquiring about a residency?
Invest time and money in getting his website up to date and listed high in Google?
Anything else?

I would go to venues direct. If its a hotel, make an appointment. Dress professionally, wear a tie, 1st impressions count. Find out beforehand what "let downs" the current supplier has and target that aspect.

NEVER EVER discount your first few gigs. Anyone can work for nothing!

Also consider self promotion gigs, although these are harder to come by.

Dont offer services you can't fulfil!

Good luck!

Thanks everyone, some nice feedback here. Wells's it now got me thinking.