Good Article there. Makes alot of sense too and soemthig i have been putting in to practice over the last year. I thought that the area i lived in wouldnt be able to support the kind of DJ i wanted to be. But infact it took a while to get the bookings i wanted but it really has paid off. Im not saying im the worlds greatest DJ or the Best DJ in the area. It really is down to perception and now when wedding season comes i get the weddings i want to do people are passing on my details and im getting mroe and more work int he 'top venues' in the area.
Economically there is also a school of thought that basically says the more a company pumps in resources or spends on customer services then the lower their overall proffits will be. However i think that in Entertainment this isnt the case. Im sure some could argue for example that a 'classically trained ballet dancer' would have cost a lot more in training than a DJ there for they can demand a higher fee. But we are not talking Baller we are talking Mobile DJs arent we. What training do we have?? On the Job mainly there are a few courses around and as i agree training is an investment and a return on your capital the reality is in our industry it really is down to perception and how you can sell your business. Too long have mobile DJs been stereotyped and pushed into a reasonable low earning market. There are plenty of us who want to off this higher end service and it really does just need a few of us that want it to ask for it.... it will take a bit of time, but it will be worth while.
The above comments are of course my opinion and my own perception of the Mobile DJ market. I may be completly wrong and just sat here ranting because its a Monday Morning... who knows
the guy speaks a lot of sense. It all comes down to your mindset. 
