First of all, I'm not hijacking this thread and turning it into 'What is the best DJ Association' thread. I've been careful to refer to the Association Environment generically wherever I refer to it, and therefore any positives and negatives in the points I may make can be silently and anonomously applied to any one or more of the particular associations wherever they may be applicable and where their own members may identify that the need exists.
Unfortunately, there is already too much of this Kramer vs Kramer attitude on forums with Associations constantly battling it out between each other and promoting how much superior they are over the next Association, and trying to find petty ways of getting even with the other, even resorting to what could be termed as childishly and publicly badmouthing their rivals.
I've even posted an un-named example of one of the 'Accreditation' sites on the DJ Accreditation thread who actively use sweeping phrases like -
"The sign of a quality mobile disco" and "We would strongly suggest that when hiring a DJ for an important event that you choose one with a current xxxxxx award!"
Now, unless this entity had actively booked EVERY member of its membership for a performance and had assessed their level of quality using an independent panel drawn from random members of the public, it remains something of a false statement and entirely misleading, based purely on nothing other than the assumption of the person building the website! Using such misleading and largely unproven terminology is also hardly setting an example to the DJ's they represent is it (?), especially as that DJ will probably go and use the same misleading statement on their own website. Lead by example!
Some DJ Associations are pretty similar in putting across the philosophy that their members are in some way superior to the rest of the industry just through the writing of a cheque and that by qualifying for membership by providing copies of pli, pat, pro-dub etc (and of course a cheque payable), that the general public is guaranteed something of a quality, high level of service which would be far superior than the service provided by any non member.
This is inference is complete twoddle of course, and there are plenty of DJ's out there who have operated for 10, 20 or 30 years without any membership to any association / accreditation and still have an enviable wealth of satisfied clients dating back decades, that even some association members can only dream about i'm sure that there are also Dj's out there with all of the paperwork who have let people down or have drawn their own share of complaints.
In addition, in nearly every other industry, PAT & PLI like other bills are annual mundane requirements which appear for renewal every year, get paid and then get forgotten about for the next 11 months. For DJ's however its a constant source of exciting marketing material and potential business promotion, an excuse for finger pointing as a reason not to book competitors, and the sole reason why they are a much better DJ than the 1000's of others out there.
Having access to paperwork costing a total of a few £100, is no gaurantee of quality nor is it a reference for or a means of re-assurance of both the business and personal integrity of the operator, and making any reference to the fact that a pli certificate is anything more than the fact that the person carries insurance, and membership to a particular Association is some kind of personal vetting or a trade reference is completely wrong and needs to be stamped out.
Personally, I would always encourage anybody to obtain such certificates where they are required because its good business practice and common sense, however, if a DJ chose not to obtain those certificates, the worst that could happen was that they, personally, become liable for the cost of any damage or injury caused through their own negligence, however whilst it may suck to be them, their actions would be unlikely to cause me any loss of business or financially impact on me.
However if that same person goes on to slag off a client on a public forum, along the lines of referring to her as 'That Fat Annoying Cow' then it crosses a line and it becomes personal, and members of the public witness 'our kind' slagging off clients routinely and 'for fun', and so decide that they probably will be better off providing the music themselves, and hiring "WEDDING JUKEBOX HIRE" for their reception, and that DOES have potential to impact on me (!), so don't be surprised that I will take exception to it and draw attention to it, more so if / when its posted by somebody who is a member of an association and according to the text on their own website, supposedly is far more 'professional' than the rest through the fact he/she is a member of an Association and perhaps also has a Pro-Dub.
QUOTE
More fool me for mentioning casually mentioning NADJ as part of that and not expecting the usual backlash
Not sure where I was creating a backlash towards any one Association, I merely picked up on a point that you made and clearly mentioned that it was a GOOD THING that 'Associations' were actively policing the abuse by certain venues and stated that if any of them were going to draw attention to themselves then it would be prudent if they policed the actions of their own members to the same extent and with the same level of interest. I'd hate for the venues to pick up on the fact that the home of the entitles criticising them was less than perfect itself in practicing what they preached and so turn the tables, I'm sure that you would agree that this would be highly embarrassing and would not return its members any favours.
I'm not sure as to why this would be construed negative advice, common sense surely (?) in that if you are about to take somebody else to task, that your own policies and those integrities of your own members were watertight?
I'm not expecting any standards which aren't levied and policed in professional associations in other trades, I've previously linked on another thread to two such entities (one of them the Trading Standards) and could probably find you more! I also actively linked to their codes of conducts and the standards of business expected from their members. Yet, whenever I mention DJ Associations introducing a small fraction of those professional standards practiced by the MAJORITY of other professional associations, here on the forum, the response which comes back is like I have posted something written in
Klingon and not of this world.
In reality, what I am doing is posting the general good business practices expected of other business owners, but of which seems alien to the DJ fraternity.
QUOTE
I'm sure that if you were to lodge a complaint to these " Associations" regarding specific members behaviour as opposed to posting it on a publicly viewable forum, then they might investigate it.
Since key / committee members of these associations are, I believe, also active members in such places where the points I mentioned occur, (and, I'm informed, are also moderators in some cases), then I'm sure that they are well aware of each individual situation as they arise and so it should be noted and dealt with internally already. When people engage in openly slagging off their clients / colleagues in an unprofessional manner to the point of making / trading personal insults across the internet with 'Member of xxxxxxxx' clearly and boldly promoted in their signature, then its hardly difficult to identify who they are, and shouldn't be difficult to deal with it.
I've seen enough stats to know, without any shred of doubt, that clients DO visit and read forums in ever increasing numbers and in that respect, they probably read signatures too and are interested in what professional capacity that person is making those comments, and if even
one client got the wrong idea, it would be one too many.
Sadly it seems that I'm the only one to see the obvious connection and to uphold the policy that professionalism shouldn't end at the keyboard, certainly it should be constantly applied to the activities where engaging in ones own business activities or being an ambassador for the association you are so proud to be promoting.
Most employers would call an errant employee to task or even dispense of their services for gross misconduct if they acted in any manner that let the company name down or bring it into question, or acted unprofessionally or rudely when referring to or dealing with a client in the public domain.
Can anybody please provide me with a detailed, well thought out reason as to why the complete opposite is deemed acceptable or the 'norm' in our industry and nothing is done to address it? Are we Royalty or something? Oh no, we are DJ's aren't we, and that's a "get out of jail free card" in some peoples eyes.
I'm sure that very few of us would employ an electrician, builder, carpet fitter etc, and invite them back into our home, if we read of them verbally abusing us, or making derogatory comments about our OH's appearance or personality on a public forum, to the jeers and amusement of other like minded individuals. After all, we'd know exactly who they are, because they nearly always have their company names in their signature and profile!
I guarantee that such behaviour is not considered a marketing opportunity and where it is allowed to happen and is silently encouraged by the apathy of others, affects everybody's ability to remain in business and to fill their diaries, not just mine.
It's far easier to earn a living and earn the respect and business of a client in an industry with an already positive public perception and a glowing reputation, than it is to build a business in an industry considered stagnant and unprofessional and where the public actions of a few reflect badly on the majority. If you believe any differently, then the best of luck with that!