Maybe there's a clue in the song title / lyrics? It is after all taken from the album Reality Killed the Radio Star. A clue there perhaps? Maybe there is no clue at all, and it's just a fun music video made by someone with creative ideas?
Song wise, I think the chorus is catchy, but the beginning sounds a bit fumbled to me. Sure, it's not up there with Angels or Feel, but I do prefer this song to 'Bodies'. His last release sounded like two song ideas stitched together - not fluid.
You may wish to share your views of Robbie's latest tracks on his own site
here.