QUOTE(shakermaker @ Aug 30 2007, 02:49 PM)

Paul, those exact words were said to me a few months back and I thought long and hard about whether to put the prices up. I was worried that I wouldn't get any work but if anything I am getting more now.
Strange that

Whenever I talk to DJs and the subject of price comes up I always hear the same reasons - not in this area, I'll lose work, no-one would pay me that, I don't have the guts to ask for more etc.
Whenever I talk to DJs who have raised their prices I always hear - my bookings have gone up.
The 1st and most important aspect of raising your prices is that you have to believe, in yourself, that you are worth what you are asking for in relation to what you can bring to the event (not just in terms of equipment). So if you don't think you are worth more than you currently charge you can either keep the status quo or look at ways to improve so that you are worth more.
If you already think that you are under-charging then it's time to bite the bullet and do something about it. The people who undervalue DJs the most are DJs.