Well, PLASA has always proved to be a useful place to make lots of new business/industry contacts and this year was no exception...
If you've ever applied to be on a promotion companies mailing list for all those great (free) tunes, weeks, or even months before they are released in the shops, you'll know just how hopeless some of the applications can be...it just seems that they only want you if you're playing to 10,000 people every week, or play on national radio...
This is for a simple reason. It costs money to stuff and send a restricted amount of 12'' singles, through the post to a limited amount of DJ's, so the promotions companies are obviously looking at the DJ's who are likely to give the sent vinyls as much widespread public exposure as possible. And a wedding reception, and a fun pub once a week, with 100~200 per gig, probably isnt going to cut it for them.
THEN, even if you are one of the lucky ones to receive a brown cardboard sleeve with a couple of 12''singles in, the package wont fit through your letterbox and so ends up either rained upon and soggy, sun-dried and warped, folded into 2x6inch pieces which then DID fit through the letterbox, or simply held hostage at the post office until the Monday after the gig which you could have really used it at. (sound familiar?)
And after all that, an ever increasing number of us are using non-vinyl formats, so you've got a converting job on your hands, before you can either "Audition" the tracks in you cars CD changer, (or MP3 unit) or play them to your audiences Time...time...time....tick, tick, tick...
On top of ALL that, you may also have found that if you dont have the facility of playing those large, black, bendy things...what are they called again? oh yeah, Records...then sometimes you simply cant get really upto date tunes at all. (This is always part of the argument of the Vinyl Junkie, about why he/she will hang onto his vinyl turntables until retirement)
So...prepare to be REFRESHED.
If you've got a regular venue that you play at...it could be a club, a pub, a hotel etc, whos manager will vouch for you, that you REALLY ARE a working DJ then why not pay a visit to www.djinthemix.com
DJ in the mix (who were on the Denon stand at this years PLASA) dont send out any vinyl, or CD's for that matter...in fact they've got no physical stock to pay for, or order, or store, or "guess" how many they'll need pressed etc...What DJinthemix do, is send all the "vouched for" working DJ's who register with them, an email which advises of the latest promo's (by genre). You simply log in with your password, (once your application is checked and authorised) and preview, and download (at CD quality) all the promo's which you like. They'll even send you SMS's when ever a new promo tune (in your chossen genres) is available on the site.
You are them authorised to burn those tunes to CD, and then play them and plug them, and then play them and plug them, and then play them and plug them, until you're blue in the face...
You are given the OPTION (yes, its optional) to return audience reaction sheets, your current chart of tunes etc..etc..all on the website under your ID. No paperwork, no stamps...
Also, they know that commercial/mobile DJ's STILL USE MICROPHONES... therefore we are much more likely to actually announce "Heres the new one from Mary J Blige...in the shops in two weeks time..." rather than a club jock, who is more likely to blend a promo, mutely, into his/her set, without actually telling anyone who the artist is, or what the title was.
Cost of joining?...nothing until January 2004, at which point subscriptions will apply, but at least you'll have a few months to assess the service, and see whether it fits your way of working, your audiences etc.
Reasons for not joining?...None, as long as you can prove that you're a regularly working DJ, eg: a regular venue can vouch for you.
Drawbacks?...Just one! (but its a small one). IF you are discovered sharing your downloaded DJinthemix files/tunes, either by electronic, or physical means then they WILL throw the book at you...MCPS, removal of your name from other record company/promo listings...the works.
However, play by the rules and it could be very worthwhile.
Happy registering...
